It’s in the name

When launching a new business or a start-up it is important to decide on a name and work on your online reputation before you launch your brand. Go through the proper processes when deciding on a name that correlates with your brands’ vision, mission, and...

Search results matter

In his book, Mechanics of Online Reputation Management: Repair and Control Your Name or Brand Reputation Online, author and digital marketing expert, Tyler Collins, explains that the search results displayed on the first page of a search engine make up the majority of...