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Entrepreneurs Can Learn 3 Things From Taylor Swift About Reputation Management

by Reputation Specialist | Jan 10, 2020 | Reputation Management

According to an Entrepreneur article, how do you get customers to notice the release of a new product? If you’re Taylor Swift, you delete your social media history and then drop a video of yourself in a $10 million diamond bath. Although it’s a bit...

Hard to build, easy to destroy: managing reputation risk

by Reputation Specialist | Jan 8, 2020 | Strategies

Financier Worldwide says a good reputation is among the most important assets a company can possess. However, this asset is fragile. In the event of a scandal, disaster or accident, a reputation that has taken years of diligence to build can be damaged in the wink of...

Building a Brand and Managing Threats Call for a New Leadership Style

by Reputation Specialist | Jan 6, 2020 | Reputation Management

According to BusinessWest.com, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett’s advice on protecting the most valuable commodity an individual or organization possesses is...

Digital Reputation Management 101

by Reputation Specialist | Jan 3, 2020 | Reputation Management

According to a Business 2 Community article, reputation is everything. Many of the opportunities presented to us come based on our reputations. Yet reputation is an intangible, ambiguous, and complex concept. It involves impressions, emotions, and perceptions...

Some Factors that Damage Your Brand’s Online Reputation

by Reputation Specialist | Jan 1, 2020 | Online Reputation

According to Customer Think, in a competitive business landscape, having a strong, positive online presence is a virtue for a business. A Retail Dive survey found that more than two-thirds of consumers search online before actually buying a product. In such a...
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