According to Forbes, in today’s connected world, a brand’s voice is no longer solely defined by the brand, but also by public feedback — largely online. So how you manage your company’s online reputation matters. It’s about promoting and protecting your brand so it can be discovered, followed, recommended and even defended in a predominantly digital marketplace. And it’s not as easy as simply running your own website or social media pages. You have to influence and fact check what everyone else says about your company. Doing online reputation management right is something companies should prioritize.
Digital marketing is not just trendy; it’s essential.
Let’s start with the facts. , about 70% of Americans use social media. Let’s not forget that social media is deeply embedded in the customer journey, especially for discovery and research. But social media isn’t limited to just Facebook or Instagram — , typical social media users are members of more than eight different platforms.
Continue reading…https://www.forbes.com/sites/forbescommunicationscouncil/2021/02/12/online-reputation-management-why-you-should-use-it-and-how-to-get-started/?sh=77092777121b