According to a B2C article,Research shows that 86% of consumers read reviews for local businesses (including 95% of people aged 18-34). 84 percent trust online reviews as much as a personal recommendation and 68 percent form an opinion after reading 10 online reviews. And finally, 89% of consumers read businesses’ responses to reviews.
What Is Online Reputation Management (ORM) Marketing?
It’s not shocking news that everyone uses the internet to access and share information. People order products and services through websites and mobile apps, etc. You get the point.
So it’s important to note that if you sell any product or service, people are going to look for reviews, and do their due diligence before they purchase.
Most people first search a product, service, company, brand or professional through a search engine. However, the rise of Youtube and other social media influencers also is an indicator that reviews do matter and what people say about your product, services, brand, does too.
How Does Online Reputation Management Impact Your Business?
If you fail to handle your online reputation management properly, it will affect your business severely. Maybe this is why 90% of our experts who contributed to our survey showed that they rather do online reputation management themselves, instead of hiring someone.
Read more here.